See How Your Website Can Convert More With a Professional Layout
How about some website layout tips? As soon as you enter a website, within the first few seconds you can already see if it is visually beautiful and easy to navigate. This is due to the layout used.
It is necessary to follow some website design guidelines that will not only ensure a “beautiful website”, but will also enhance the success of your business, whether converting more traffic into sales or increasing the permanence of users on the page.
Luckily for you, there are some site layout tips that you can adopt to make your site even more attractive.
Top Tips for an Attractive and Functional Layout
Regardless of your business, or what you are selling on your website, it is essential to offer the best user experience when they enter any page of your website.
There are a few tricks you should adopt for a website to be both attractive and functional. A good web designer, for example, will create a visual hierarchy that will guide customers’ attention so that they focus on the most important elements first.
Furthermore, it is not enough that your website is up and that it will magically attract many users. It is necessary to invest in strategies. Therefore, we selected 6 necessary considerations when developing a layout:
Consider the Purpose of the Website
The layout must be thought of together with your business objective. So, if your business is focused on e-commerce, then the layout will have some peculiarities related to this segment.
Which in turn will be different from a layout intended for a travel blog, for example. The layout must follow the segment of your website.
A Layout Must Convey the Company’s Identity
Let’s say you’re a tech company, if your website looks outdated or isn’t up to date with the latest UX trends, for example, your business’s credibility could be shaken.
So keep in mind that when a visitor comes to your site, and starts to explore your pages, they will create an image of your business based on your site, not just what you’re offering.
Besides, it doesn’t make sense for your company to have a sophisticated and clean visual identity, for example, but for your website to be outdated and polluted.
Invest in Responsiveness and Accessibility
A responsive website is one that no matter which screen you are browsing, the user experience will not be compromised. This is very important, as everyone currently accesses the internet through their cell phone.
Also, it needs to be accessible for everyone. Thus, the user needs to find all the information regardless of whether he is accessing through mobile devices or if he has a disability or does not have much contact with technology.
Follow a Pattern
Did you know that our brains unconsciously identify patterns all the time? And when we browse a website, that happens too.
For your website to be standardized, it is essential that your project starts with a Style Guide.
In it, a maximum of 2 or 3 typographies will be defined on the pages, the color palette, button styles, icons and other essential elements that will help to follow a pattern during the development of the website.
Less is More
Using lots of visuals is not always the best alternative to attract users. Don’t be afraid of white space.
So-called “negative spaces” help to increase the readability and prioritization of content. In general, it is important that visuals, banners and advertisements are inserted according to your business segment.
Make Browsing Faster For the User
Everyone hates browsing slow websites. If your site has a slow speed, most likely people will leave your page quickly. Many sites face problems with slow browsing due to images.
Thus, it is important that the professional who is designing your website includes the images compressed and with the ideal size for a good navigation. A tip to measure the speed of your website is to use tools like Google PageSpeed.
Checklist for Developing Your Website Layout
Did you know that there are some elements for creating effective website layouts that you can adopt?
A good website needs all the elements to be organized, in order, and to provide users with a lot of clarity.
With that in mind, we made a selection of elements that are important to be present in your layout.
A user who is bombarded with information and visuals cannot focus on anything. So, invest in spacing.
It can be used as a resource for visual rest, separating or highlighting elements, or it can also serve to guide the reader’s gaze. Of course, this spacing will be strategically and standardized.
Your company’s contact page is essential for generating new relationships. Thus, when thinking about the layout, it is important that the forms are highlighted and that they are simple to fill out.
A tip is to use autocomplete tools, such as the user can use the social media account instead of filling item by item manually.
Buttons and CTAs
CTAs (Call to Action) are powerful allies in guiding users to take actions, especially those you expect them to do.
A digital marketer should place buttons and CTAs across the page in a way that leads the reader to accomplish what you want, but in a subtle way.
It is noteworthy that the style of these buttons will be essential to attract the user’s attention and generate clicks. So invest in colors that will make them stand out positively.
On your website pages, it is important to have a field for searches, especially for the user to be able to locate something that he has not yet been able to find. This field should be easy to find on the page and provide an effective search.
Web Design Trends 2021
When looking for something about a company on its website, if it has social networks, for example, you will intuitively scroll to the bottom of the page and reach the bottom, right? That’s why it’s important to have this space on your website.
In this area they should have information about your company and the menu categories. The footer also serves as an ally for the visitor to continue browsing your site.
You may have heard that popular expression: a picture is worth a thousand words.
In the digital world, we take it seriously. After all, images have the power to be a universal language. By the time we meet our eyes, we are able to perform an almost automatic interpretation.
The images help, therefore, in the understanding of the contents and catch the visitor’s attention. Therefore, the use of photographs, art, banners, infographics should be explored.
The font type contributes significantly to readability and also helps to navigate the pages.
One tip is to use serif letters. They are more readable than sans serifs. It might be interesting to use this type of Web Font in your company’s blog articles.
After All, How Important Is Design on a Website?
You could see that there are several resources that the designer will use to make the layout of your website amazing and functional, right?
It’s important to think that when a user does an organic search on Google, for example, and he finds your site, it must offer good content, either to attract traffic or give credibility to your company, but it must also have a beautiful layout and intuitive.
When a user feels comfortable navigating your page, they can be sure the design did a good job. And a user who spends more time on your site is more likely to make a purchase, or perform actions you want them to perform.